Originally from Tucson, Arizona, Will grew up in a very artistic household, immersed in photography, especially at a young age. In addition to loving the arts, Will was a competitive four-hundred-meter runner. Will attended the University of Vermont as a Division 1 student-athlete majoring in Business Administration with a concentration in Marketing. While in school, Will coached high school track for two years. After college, Will stayed in Vermont and got a job as a professional photographer in the skiing and snowboarding industry, where he quickly learned that he had a passion for other creative niches outside of photography. In 2022, Will packed his bags and moved across the country to Denver, CO to fulfill his desire to work in creative marketing and sports.